Meta Lead Generation Automation

I’m ready to launch a lead-driven advertising push across Meta and need someone who can build, optimise, and automate the entire process. The goal is simple: generate a steady flow of qualified leads. Ads will run on Facebook and Instagram, and all traffic will be directed to an external landing page that I will provide. I need you to set up the campaigns, wire up tracking so every form submission is captured inside Ads Manager, and create the automations that keep performance improving even when no one is watching.

Please handle the full funnel—from structuring ad sets and audiences to installing pixels, crafting compelling copy, and putting in place automated rules and reports. I’d like to see clear, actionable insights each week without having to pull data manually.

Deliverables
• Campaign framework ready to publish on Facebook and Instagram
• Conversion tracking that records every lead from the external page inside Meta Ads Manager
• Automation rules/workflows to pause under-performers and scale winners
• A weekly auto-generated performance report (CSV, Sheet, or equivalent)

Acceptance criteria: a submitted form must register as a lead in Ads Manager at an agreed-upon cost per lead target.