Meta Lead-Gen Ads Management

I need an experienced Meta ads specialist who can take full ownership of lead-generation campaigns from strategy through reporting. Expect to work inside Ads Manager to build out the funnels, craft the copy and creatives, set up pixel and event tracking, and then optimise daily for cost-per-lead and quality.

I’ll supply brand guidelines, offers and any existing audience data; you’ll translate that into a clear media plan, launch on the most relevant placements—Facebook, Instagram or even Messenger if it makes sense—and keep me updated with concise weekly performance summaries.

You should be comfortable running A/B tests on headlines, creative formats and audience segments, adjusting bidding strategies on the fly, and preparing simple dashboards that map spend to qualified leads. Familiarity with Custom Audiences, Lookalikes, Advantage+ placements and the latest Meta policies is a must.

Deliverables:
• Initial campaign blueprint with targeting, budget allocation and projected KPIs
• Full build-out of ad sets, creatives and lead forms inside my Business Manager
• Ongoing optimisation for at least four weeks, including remarketing setup
• Weekly reports outlining key metrics, insights and next-step recommendations

Once the first month’s performance is proven, we can discuss scaling or retainer support.