Meta Ads Sales Optimization

I want to scale a fresh batch of Meta campaigns across both Facebook and Instagram with one clear goal—drive more sales from brand-new customers. The ad accounts are set up and the pixel is firing, but the current ROAS is flat. I need sharper campaign architecture, compelling creative, and ongoing optimisation so every dollar spent moves products.

Here’s how I see the workflow:
• Market and audience research to pinpoint high-intent, cold prospects.
• Creation of a tiered campaign structure—prospecting, re-engagement, and conversion—with look-alike and interest stacks suited to new audiences.
• Ad copy, static imagery, and short-form video assets that speak directly to first-time buyers.
• Continuous A/B testing of headlines, formats, placements, and bid strategies inside Ads Manager.
• Daily performance checks and weekly reporting focused on CPA, ROAS, and purchase volume, with clear next-step recommendations.

Tools in play will be Meta Business Suite, Ads Manager, Creative Hub, and Google Analytics for cross-validation.

Deliverables are straightforward:
1. Live campaigns fully launched and tracked.
2. An optimisation log showing key changes and their impact.
3. A concise end-of-month report outlining spend, sales generated, and actionable insights for scaling.

Success is measured by a sustained uplift in conversion volume at or below my target CPA while maintaining positive ROAS. If you’re confident you can push profitable growth on Meta to a cold audience, let’s get this moving.