Meta Ads Sales-Lead Campaign -- 2

I need a Meta advertising specialist to plan, build, and optimise a campaign that turns scrolling users into paying customers or hot enquiries. The objective is clear: drive sales and direct conversations for several of my products through WhatsApp, Messenger, and Instagram DMs—no website checkout involved.

What I already have:
• Product photos and basic copy for each item
• Active WhatsApp, Messenger, and Instagram business accounts
• A modest, scalable daily ad spend

What I’m counting on you to handle:
• Audience research, look-alike and interest targeting
• Creative tweaks or fresh assets that suit multiple products in one campaign structure (image, carousel, short-form video)
• Conversion-optimised campaign setup inside Ads Manager with the “Send Message” objective
• Continuous optimisation—budget shifts, A/B testing, and performance reporting focused on cost-per-conversation and ROAS

Acceptance criteria:
1. Campaign must go live within three days of asset hand-off.
2. First report after 72 hours showing reach, CPC, CPM, and cost per message.
3. Weekly summary demonstrating data-driven changes that keep cost per enquiry trending down.

If you’ve scaled multi-product message campaigns before, I’m ready to move quickly—send over a brief outline of your proposed strategy and any relevant results.