Meta Ads Overhaul for Equestrian Shop

We are looking for an experienced Meta Ads specialist to manage Facebook and Instagram advertising for an established Irish equestrian ecommerce business, Boomerang.ie.
This is not a general digital marketing role. We specifically want someone who is very strong in Meta ecommerce advertising and understands how to grow Shopify stores through structured campaign management, creative testing and product focused advertising.
We already have an established store, significant product catalogue, existing customer base, historical advertising data and active sales.
What we need
Review our existing Meta Ads account and historical performance
Review Pixel, Conversions API and Shopify tracking
Build and optimise Meta sales campaigns
Work with our Shopify product catalogue
Test different product categories, offers and audiences
Run structured creative testing
Improve CPA, ROAS and overall Meta generated revenue
Build effective prospecting and retargeting structures
Identify winning products and categories that can be scaled
Provide clear weekly reporting on spend, sales, CPA, ROAS and changes made
Important
We are not looking for an agency.
We want to work directly with the person actually managing the campaigns.
Experience with any of the following would be particularly valuable:
• Equestrian retail
• Fashion and clothing
• Footwear
• Pet products
• Outdoor products
• Premium lifestyle ecommerce
• Large Shopify catalogues
Knowledge of equestrian brands such as Ariat, LeMieux, Pikeur, Kentucky Horsewear, Horseware or similar would be a major advantage.
What we expect from you
We do not want someone who simply launches campaigns and waits.
You should be comfortable analysing performance, testing new ideas, explaining what is working and changing direction when the data shows something is not working.
You should also be able to tell us what creative content you need from our team rather than relying only on static product images.
When applying, please answer these questions
How many Shopify ecommerce brands have you personally managed on Meta?
What monthly Meta ad spend have you managed?
Give one example where you significantly improved an ecommerce account. Include spend, CPA, ROAS and revenue if possible.
Can you show screenshots of actual Meta Ads accounts you have managed? Client information can be hidden.
How many new creatives would you normally test each month?
How do you decide when to stop an underperforming ad?
How do you measure Meta performance against actual Shopify sales?
Have you worked with equestrian, fashion, pet, outdoor or similar ecommerce businesses?
What would you do during your first 30 days with Boomerang.ie?
What monthly management fee would you charge?
Budget
We are initially looking at approximately €300 to €500 per month for management, depending on experience.
This will begin as a 30 day paid trial with the intention of developing a long term relationship if performance and communication are strong.
Please do not send a generic agency introduction.
Start your proposal with BOOMERANG META so we know you have read the full brief