Meta Ads Lead Generation Manager

I’m looking for someone who can take over my Meta advertising and turn it into a steady stream of qualified leads. The focus is purely lead generation, not brand awareness or direct sales, and I want every ad dollar we spend on Facebook and Instagram to push prospects toward my opt-in form or booking page.

Here’s what I have in place:
• A Business Manager with the pages connected
• A landing page built on WordPress
• Meta pixel and standard events installed

What I need from you:
• Campaign and ad-set structure built around clearly defined demographic slices—age, gender, and location are the core variables
• Creatives and copy that speak directly to each segment (I can supply raw assets; you handle the editing and ad copy)
• Continuous A/B testing of headlines, images/video, and calls-to-action
• Conversion tracking verified inside Events Manager so we can optimise for cost-per-lead, not just clicks
• Weekly performance summaries with straight-to-the-point insights and next steps

Acceptance criteria:
1. First leads coming in within the initial seven-day run
2. Cost per lead meets or beats the benchmark we set together during kickoff
3. Detailed report delivered every Friday in PDF or Google Sheet format

If you have a track record of squeezing more leads out of the same budget on Facebook and Instagram, I’d love to see a quick snapshot of past results and know what tools you rely on (e.g., Ads Manager, Creative Hub, Funnel tracking software). Let’s talk strategy and timelines so we can launch as soon as possible.