Meta Ads Lead Generation Campaign

The task is to plan, launch, and optimise a Meta Ads campaign that focuses on one clear objective—capturing quality B2C leads. The ads will run simultaneously on Facebook and Instagram, so creative sizing, placement selection, and audience segmentation should take both feeds and stories into account.

I will provide brand guidelines, previous creative assets, and a rough customer persona. Your job is to refine that persona in Ads Manager, build out compelling copy and visual variations, install the required tracking pixels, and manage the campaign through at least one full optimisation cycle. Performance will be measured by cost-per-lead and overall lead volume; weekly reporting inside Meta’s dashboard is expected, and any major learning should be documented so we can iterate quickly.

Please bring hands-on experience with Facebook Business Suite, look-alike audience creation, and A/B creative testing. If you have your own proven frameworks for lead-gen funnels or follow-up automation, let me know—those will be considered a plus.