Meta Ads & Google Ads Specialist for D2C Mobile & Car Accessories Brand (Shopify)
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
We are RIGGEAR (www.riggear.in), a mobile and automotive accessories brand based in Bengaluru. We have strong, proven sales volumes on marketplaces like Amazon & Flipkart, and we are now scaling our direct-to-consumer (D2C) Shopify website.
IMPORTANT: Start your proposal with the word "RIGGEAR_SHOPIFY" so I know you read the full details. Generic automated bids will be ignored.
We have an in-house Listing & Graphic Design team handling all product listing images, ad graphics, and visual assets. We need a hands-on Performance Marketer to handle media buying, campaign architecture, and tracking across BOTH Meta Ads & Google Ads.
OUR INITIAL AD SPEND BUDGET:
• Meta Ads (FB & IG): ₹1,000 – ₹2,000/day (for cold audience testing & remarketing).
• Google Ads: ₹500 – ₹1,000/day (starting lean with High-Intent Search & Performance Max / Shopping Ads).
• Total daily budget: ₹1,500 – ₹3,000/day, gradually scaling up as ROAS and order volumes meet unit-economics targets.
WHAT WE ARE LOOKING FOR:
• Meta Ads: Set up, run, and optimize conversion campaigns (CBO/ABO/ASC).
• Google Ads: Set up high-intent Search campaigns (brand + product keywords) and Google Shopping / PMax campaigns optimized for high-margin products.
• Tracking Setup Audit: Verify Meta Conversions API (CAPI), Google Ads Conversion Tracking (with Enhanced Conversions), UTM structure, and GA4 attribution on Shopify.
• Creative Strategy: Brief our internal design team on top-performing visual formats, ad angles, and banners needed for Meta and Google Display/Discovery.
IDEAL FREELANCER:
• Proven track record running Meta & Google Ads for Indian D2C e-commerce brands (experience in consumer electronics, mobile accessories, or automotive gear is a big plus).
• Deep understanding of Indian e-commerce metrics: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cash-on-Delivery (COD) %, and RTO (Return to Origin) reduction.
TO APPLY, PLEASE ANSWER THESE 3 QUESTIONS IN YOUR BID:
1. Share 1 or 2 screenshots/case studies of Indian D2C stores where you managed BOTH Meta & Google Ads (mention niche, monthly spend, CAC, and ROAS achieved).
2. How would you allocate and structure a low starting budget of ₹2,000–₹3,000/day total across Meta Ads and Google Ads without over-fragmenting spend?
3. What is your flat monthly retainer fee for managing both channels at our starting spend level?
IMPORTANT: Start your proposal with the word "RIGGEAR_SHOPIFY" so I know you read the full details. Generic automated bids will be ignored.
We have an in-house Listing & Graphic Design team handling all product listing images, ad graphics, and visual assets. We need a hands-on Performance Marketer to handle media buying, campaign architecture, and tracking across BOTH Meta Ads & Google Ads.
OUR INITIAL AD SPEND BUDGET:
• Meta Ads (FB & IG): ₹1,000 – ₹2,000/day (for cold audience testing & remarketing).
• Google Ads: ₹500 – ₹1,000/day (starting lean with High-Intent Search & Performance Max / Shopping Ads).
• Total daily budget: ₹1,500 – ₹3,000/day, gradually scaling up as ROAS and order volumes meet unit-economics targets.
WHAT WE ARE LOOKING FOR:
• Meta Ads: Set up, run, and optimize conversion campaigns (CBO/ABO/ASC).
• Google Ads: Set up high-intent Search campaigns (brand + product keywords) and Google Shopping / PMax campaigns optimized for high-margin products.
• Tracking Setup Audit: Verify Meta Conversions API (CAPI), Google Ads Conversion Tracking (with Enhanced Conversions), UTM structure, and GA4 attribution on Shopify.
• Creative Strategy: Brief our internal design team on top-performing visual formats, ad angles, and banners needed for Meta and Google Display/Discovery.
IDEAL FREELANCER:
• Proven track record running Meta & Google Ads for Indian D2C e-commerce brands (experience in consumer electronics, mobile accessories, or automotive gear is a big plus).
• Deep understanding of Indian e-commerce metrics: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cash-on-Delivery (COD) %, and RTO (Return to Origin) reduction.
TO APPLY, PLEASE ANSWER THESE 3 QUESTIONS IN YOUR BID:
1. Share 1 or 2 screenshots/case studies of Indian D2C stores where you managed BOTH Meta & Google Ads (mention niche, monthly spend, CAC, and ROAS achieved).
2. How would you allocate and structure a low starting budget of ₹2,000–₹3,000/day total across Meta Ads and Google Ads without over-fragmenting spend?
3. What is your flat monthly retainer fee for managing both channels at our starting spend level?
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