Meta Ads Brand Awareness Campaign

I’m gearing up to run a brand-awareness push across Meta and need an ads specialist who lives and breathes Facebook and Instagram. The main objective is simple: get my brand in front of the right people and make it memorable.

Here’s what I already have in place:
• A well-defined audience persona
• A library of high-quality images and short-form videos ready for creative adaptation
• Basic tracking pixels installed on my site

Where I need your expertise:
• Crafting a full-funnel strategy focused on reach and impressions while keeping frequency healthy
• Designing thumb-stopping image and video ads that align with our existing visual style
• Setting up campaigns, ad sets, and detailed targeting inside Ads Manager, including look-alikes and interest stacks
• Implementing A/B tests on headlines, hooks, and formats to refine cost per 1,000 impressions (CPM)
• Monitoring performance daily and optimising placements, budgets, and creatives for steady lift in brand recall
• Providing clear weekly reports with insights and next-step recommendations

Acceptance criteria:
1. Campaigns go live within five days of project start.
2. CPM stays under the agreed benchmark during the first optimisation cycle.
3. A/B tests produce statistically significant winners that are deployed within the second week.
4. Weekly report delivered every Monday before 14:00 GMT.

If you have proven results scaling awareness campaigns on both Facebook and Instagram—and you’re comfortable working with both image and video creative—I’m ready to kick off.