Marketing Plan for kitchen accessory to be put on Kickstarter

Must have successful KickStarter Projects
I’ve created a simple accessory that helps home bakers produce lighter, crustier loaves at home, and I’m ready to take it to market through my own website. What I need now is a clear, actionable online launch plan aimed squarely at enthusiastic bread-makers.

Your role will revolve around two core areas:

• Website messaging & product pages – Craft the headline, benefit-driven copy, FAQs, imagery suggestions, and SEO keywords that will live on the product page and supporting content sections of my site. The tone should be friendly, instructional, and confidence-building for hobby bakers.

• Digital promotion blueprint – Map out a 90-day schedule for social posts, email flows, and paid ads. This includes suggested platforms (Instagram, TikTok, Facebook, Google Ads, Pinterest), recommended post cadence, sample email sequences (welcome, launch, post-purchase), ad angles, and basic budget allocation so I can switch campaigns on as inventory arrives.

I’m open to your creative ideas, but the end result must give me:

1. Final website copy ready to paste into Shopify or similar.
2. A content calendar with captions, hashtags, and image/video direction.
3. Outline of email funnels (subject lines, key messages, timing).
4. Ad plan with target audiences, keywords/interests, and rough spend splits.

Please include examples of past ecommerce or home-kitchen product launches you’ve guided. If you have experience identifying niche baking audiences as well, let me know; we can expand the scope later.

Looking forward to collaborating and getting this accessory into ovens everywhere!

Also open to profit sharing for a successful Launch