Long-Term SEO Specialist for Pest Control Site

Vanish Pest Control – Long-Term SEO Monthly Requirements ( must have Rank math enterprise version) 3$/ client per year .

Main Objective

Improve Vanish Pest Control’s organic visibility, indexing, technical SEO, rankings, and site structure over time.

The site has 300+ pages, so focus is on auditing and optimizing existing pages before expansion.

Monthly Targets:

- +5–15% organic visibility growth
- +5–10% increase in indexed pages
- +3–8 position improvement on priority keywords

1. Technical SEO — Priority

Monthly tasks:

- GSC monitoring and fixes
- Crawlability and indexation audits
- Site speed and Core Web Vitals improvements
- Mobile usability and rendering issues
- Duplicate content and canonical fixes
- Broken links, redirects, and 404s
- Sitemap and robots.txt checks
- Site structure and crawl depth improvements
- Schema validation support

Targets:

- Reduce errors by 10–20% monthly
- Improve Core Web Vitals by 5–10%
- Reduce crawl issues by 15%

2. Indexing — Major Priority

- Review GSC indexing reports
- Fix “not indexed” high-value pages
- Resolve canonical/noindex issues
- Prioritize service and location pages

Targets:

- +5–10% indexed priority pages monthly
- -10–15% unindexed important URLs
- 80–90% indexing rate for priority pages

3. 300+ Page Optimization

Focus on high-value pages based on:

- Traffic, rankings, conversions
- Indexing status and quality
- Cannibalization risks

Targets:

- Optimize 10–20% of priority pages monthly
- +5–10% CTR improvement
- Reduce cannibalization by 5–15%

4. On-Page SEO

Strategy only (Rank Math handles execution):

- Keyword intent alignment
- Internal linking strategy
- Titles, meta, and structure guidance
- Cannibalization fixes

Targets:

- +5–10% CTR improvement
- +3–8 ranking positions
- +5–10% engagement improvement

5. Internal Linking

- Fix orphan pages
- Improve service/location linking
- Remove weak or irrelevant links

Targets:

- -20–30% orphan pages
- +10–15% internal link coverage
- +5–10% crawl efficiency

6. Content

Client provides content.

You provide:

- SEO briefs and keyword targeting
- Structure and internal linking plan

Target:

- 100% SEO-optimized before publishing

7. Keyword Tracking

- Monitor rankings, CTR, and traffic
- Detect cannibalization

Targets:

- +3–8 position improvement
- +5–10% top 10 keywords
- +5–10% CTR growth

8. Backlinks

Quality-only approach:

- Relevant, authoritative links only

Targets:

- +5–10% referring domains monthly
- 100% relevance alignment

9. Competitors

- Track top competitors
- Identify keyword gaps

Targets:

- 5–10 gaps monthly
- 1–3 gaps closed monthly

10. Schema

- Advanced schema fixes and validation

Target:

- 95–100% schema accuracy

11. Rank Math Pro

Used for routine SEO tasks only.

12. Reporting

- Traffic, rankings, indexing, technical fixes
- Page and keyword performance

13. Page Tracking

- URL, keyword, status, actions
- Monthly progress tracking

14. Priority Order

1. Technical + indexing
2. High-value pages
3. Location pages
4. Cannibalization fixes
5. Internal linking
6. Page optimization
7. Content strategy
8. Backlinks

Important

Focus only on improving existing pages. Keep SEO white-hat and avoid unnecessary expansion.