Logo & Identity for Shoonya

Shoonya Media sits at the quiet moment before an idea becomes real. The studio operates where strategy, design, storytelling and culture overlap, and the name itself—Shoonya, the space of zero—speaks to limitless possibility. I need a visual identity that turns that philosophy into a mark that feels contemporary, minimal, intelligent and just a touch unconventional, while remaining timeless and premium.

Core direction
• Primary value to come through is creativity and innovation.
• I envision a combination mark: an ownable symbol paired with a clean word-mark.
• The word-mark should use a modern, sans-serif typeface—legible on everything from pitch decks to event signage.
• The concept may nod to the “blank space before form” idea, but must avoid anything overtly literal or spiritual.

The identity must scale effortlessly, looking equally credible on strategy presentations, websites, business cards, social feeds and large-format event graphics.

Deliverables
• Master logo (symbol + word-mark) in full colour, black, and white
• Responsive variations (stacked, horizontal, icon-only)
• Favicon and social-media avatars
• Colour palette, typographic guidance and usage rules in a concise brand guide (PDF)
• Editable source files (AI, EPS, SVG) and web-ready exports (PNG, JPG)
• Mock-ups that demonstrate real-world application across print and digital touch-points

Acceptance criteria
The artwork must be 100 % vector, remain legible at 24 px, and pass a quick-swap colour test to ensure versatility. All type must be licensed or open-source and clearly documented.