LinkedIn Personal Brand & Content Manager for Technical Program Manager

I am seeking an experienced LinkedIn personal branding and content specialist to manage and grow my professional presence on LinkedIn.

My profile and resume have already been professionally rewritten and positioned around technical program management, IT project management, digital transformation, software delivery, Web3, DeFi, and automated trading platforms. I am a PMP- and CSM-certified Technical Program Manager with experience leading cross-functional technical teams, managing software-development programs, and delivering complex international operations.

This role is not primarily about rewriting my profile. The main objective is to develop and execute a consistent LinkedIn content and networking strategy that increases my visibility among:

- Recruiters
- Hiring managers
- Technology executives
- Program and project management leaders
- Professionals working in software development, fintech, Web3, and digital transformation

The long-term goal is to increase relevant profile views, recruiter outreach, professional connections, and employment opportunities.

Responsibilities

The selected freelancer will be expected to:

- Develop a LinkedIn content strategy based on my actual experience, knowledge, and career goals
- Identify specific content pillars and topics that I can credibly discuss
- Interview me regularly to understand my experience, opinions, projects, and professional voice
- Ghostwrite approximately 8–12 original LinkedIn posts per month
- Create content that sounds like me rather than generic AI-generated business content
- Prepare posts for my review and approval before publication
- Recommend an appropriate posting schedule
- Develop text posts, project lessons, professional observations, career insights, and occasional longer-form content
- Identify relevant recruiters, hiring managers, and industry professionals with whom I should connect
- Support targeted, manual network growth
- Recommend thoughtful engagement opportunities on other people’s posts
- Review LinkedIn analytics and provide a monthly performance report
- Continuously adjust the strategy based on profile views, search appearances, engagement, connection acceptance rates, and recruiter outreach
- Suggest minor profile adjustments when needed to improve LinkedIn search visibility

My background includes managing technical roadmaps, software releases, engineering teams, architecture discussions, API integrations, backlogs, performance metrics, budgets, risks, and stakeholder communications. Content should draw from these real areas of experience rather than rely on broad motivational or leadership posts.

Initial Content Areas

Potential topics may include:

- Technical program and project management
- Managing software-development teams
- Agile delivery and sprint planning
- Translating business objectives into technical requirements
- Working with engineers and nontechnical stakeholders
- Digital transformation
- Product development from concept to production
- Managing distributed and remote teams
- Program governance, risk management, and delivery metrics
- Lessons from building Web3, DeFi, and automated trading products
- Leadership lessons from military and private-sector experience
- Career development for project and program managers
- AI initiatives in Project and Program Management

I want the selected freelancer to help refine these into a focused strategy rather than post randomly across every topic.

Required Qualifications
- Demonstrated experience managing LinkedIn personal brands for executives, consultants, job seekers, founders, or technology professionals
- Strong English writing ability
- Experience ghostwriting in a client’s individual voice
- Understanding of LinkedIn content strategy and organic growth
- Ability to create substantive, professional content without relying on generic motivational language
- Experience using LinkedIn analytics to improve performance
- Familiarity with technology, software delivery, project management, program management, or related fields
- Ability to work collaboratively and accept detailed feedback
- Important Requirements
- All posts must be reviewed and approved by me before publication.
- Do not use bots, mass messaging, browser extensions, scraping tools, or aggressive connection automation.
- Do not send messages or connection requests from my account without approval.
- Do not manufacture achievements, opinions, stories, or personal experiences.
- AI tools may be used to assist with drafting, but the final content must be original, accurate, individualized, and written in my voice.
- Success will not be measured only by follower count or post impressions.
- Performance Measures

The most important indicators will include:

- Growth in relevant profile views
- Increased appearances in recruiter searches
- Recruiter and hiring-manager connection growth
- Quality of post engagement
- Connection acceptance rate
- Relevant inbound messages
- Recruiter outreach
- Interviews or employment opportunities influenced by LinkedIn
- Consistency and quality of published content
- Expected Engagement

I am initially looking for a three-month engagement, with the possibility of continuing longer if the strategy produces meaningful results.

Please provide separate pricing for:

1. Content strategy and 8 posts per month
2. Content strategy and 12 posts per month
3. Content, targeted networking support, engagement recommendations, and monthly reporting

How to Apply

Please include the following:

1. A brief explanation of your LinkedIn personal-branding process
2. Examples of LinkedIn profiles or clients you have managed
3. Three to five sample LinkedIn posts you have written
4. Results you have achieved, including profile-view growth, recruiter outreach, engagement, or relevant lead generation
5. How you learn and reproduce a client’s voice
6. How often you would interview or communicate with me
7. Whether networking and engagement are completed manually
8. Your proposed monthly deliverables
9. Your monthly fee
10. A brief explanation of how you would position someone with my background

Begin your application with the words “Technical Program Brand” so I know you reviewed the complete description.