LinkedIn Audience Acquisition and Engagement

The better model: Audience Acquisition

Have the contractor identify 20–30 high-value LinkedIn accounts every day whose audiences overlap with yours: leadership creators, CROs/VP Sales, executive coaches, management thinkers, HR/talent leaders, and executives posting about leadership.

Then have them prepare a daily engagement queue for you:

POST → WHY IT MATTERS → SUGGESTED COMMENT

You spend 10–15 minutes posting the comments yourself. The contractor does 90% of the research; your voice remains authentic.

The objective is simple:

Their audience sees your comment → your point of view creates curiosity → they visit your profile → your profile converts them → they follow.

And I'd pair that with a much stronger profile conversion mechanism.

Your headline/banner/about section should immediately tell a profile visitor:

I help leaders confront the problems they already know they're avoiding.
Leadership • Coaching • Accountability
Follow for practical leadership ideas every day.

Then your featured section should immediately expose them to your best ideas—Truth Series, Ancient Wisdom, Empty Chair, 1:1s, etc.

I would actually give the contractor 3 jobs

1. Audience mapping: Build a database of 500–1,000 people whose audiences contain the people you want following you.

2. Daily opportunity discovery: Find 10–20 posts every morning where you can add a genuinely valuable leadership perspective. Not "Great post!" comments—mini-post-quality comments.

3. Content intelligence: Track which leadership topics, hooks, formats and conversations are getting disproportionate engagement among your target audience and feed those insights back into your content calendar.

The flywheel I'd want is:

Great content → strategic comments → profile visits → followers → engagement → greater distribution → more followers

rather than:

Cold connection → accepted → technically a follower → never sees your content

Those produce very different audiences.

One number I'd target

I'd give them a goal like:
Create enough qualified distribution opportunities to generate 1,000 target-audience followers in 90 days.

Then we'd measure net-new followers, follower job titles/seniority, profile views, follower conversion from profile views, content impressions, and engagement from non-followers.

That would tell us whether we're actually building your leadership audience rather than simply inflating a number.