Lead Generation Specialist (Per-MQL Contract) - Remote

The Wilkinson Firm · via Himalayas ·

Budget / Salary$15–40
TypeContract
LocationUnited States
Posted2 hours ago
Engagement: 1099 contractor. Per-Marketing-Qualified-Lead fee + pipeline share. Location: Remote.
A note from the founder
A lead is not a list. A lead is a person who is on a buying journey.
Most lead-gen contractors deliver lists. They scrape, they spam, they hand over a spreadsheet, they get paid, they walk. The leads do not convert. The firm wastes time. The contractor moves to the next client.
The Wilkinson Firm needs lead generation specialists who deliver marketing-qualified leads - people who have engaged with TWF content, are within our ICP, and are ready for an SDR or AE conversation.
This is a performance role with a clear climb. Mission-aligned starter rate. Real upside as your MQL pipeline converts.
What you would do

Source MQLs against TWF's ICP across HR Advisory (BH, FQHC, IDD, hospital), PHES (hotels, venues, catering, convention), and GovCon (federal, state procurement)

Deliver MQL package: name, title, company, contact info, engagement signal (post they reacted to, content they downloaded, event they attended)

Coordinate with TWF AE/SDR teams on hand-off

Track conversion rate from your MQL to meeting to opportunity to closed

Compensation - Climbing Ladder
Stage 1 (first 90 days, mission-aligned starter):

$15 per MQL delivered (must meet ICP + have a captured engagement signal)

Bonus: $50 per MQL that converts to a Discovery Call

Stage 2 (after 100 MQLs delivered + 15% Discovery Call conversion rate):

$25 per MQL

$100 per Discovery Call conversion

2% of pipeline-sourced revenue traced to your MQLs

Stage 3 (after 6 months + sustained conversion):

$40 per MQL

$150 per Discovery Call conversion

5% of pipeline-sourced revenue

Retainer option ($1,500-3,000/mo) for committed weekly volume

Senior advisor track conversation opens

Who we want

2-5 years B2B lead generation

Comfortable with Apollo, ZoomInfo, LinkedIn Sales Navigator, Lusha, or equivalent

Strong ICP discipline - you do not deliver low-quality leads to hit volume

Engagement-signal sourcing fluency (LinkedIn activity, content downloads, webinar attendance)

Bonus: Vertical depth in BH, hospitality, government services, or professional services.
Who we are not for

List scrapers who measure success by volume not conversion

Anyone who has never been asked about their MQL-to-meeting conversion rate

Generalists who cannot speak to ICP fit

Before our conversation - take a look at the firm

Main firm:

HR Advisory practice:

Premium Hospitality + Event Staffing:

LinkedIn:

How to start the conversation
Email:
line: Lead Generation Specialist - [Your Vertical]
In your note, send:

Your tool stack

Your typical MQL-to-Discovery-Call conversion rate

The vertical you have the strongest network in

Your weekly capacity

We respond within 48 hours. We do not ghost.
Originally posted on Himalayas
lead-generation-specialist b2b-lead-generation marketing-and-lead-generation sales-development-representative business-development-representative remote-lead-generation-specialist lead-qualification-specialist
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