Lead-Generating Instagram Ad Campaign

The goal is a high-performing Instagram ads funnel that consistently pulls in qualified prospects. Everything revolves around lead generation—no vanity metrics—so every step, from creative to targeting, must point users toward a detailed questionnaire that captures richer data than a basic email-only form.

Here’s the flow I have in mind:
• Audit & strategy: research my niche, define audiences, and map the ad funnel inside Meta Ads Manager.
• Creative production: thumb-stopping visuals, short-form video, and conversion-focused copy aligned with my brand voice.
• Form build-out: implement Instagram’s native lead form using the “Detailed questionnaire” option with custom questions that segment prospects before they ever hit my inbox.
• Launch & optimisation: set budgets, A/B test headlines, visuals, and form fields, adjust bids and audiences, and keep cost-per-lead on target.
• Reporting: weekly dashboards and final wrap-up report summarising spend, CPL, and actionable insights for the next sprint.

Acceptance criteria
1. Campaign lives in my Ad Account with full access transferred.
2. At least two ad sets and four creative variants running.
3. Detailed questionnaire captures all agreed-upon fields and syncs to my CRM via Zapier (or another tool you propose).
4. First batch of qualified leads delivered within seven days of launch.

Meta Ads Manager, Facebook Pixel, retargeting audiences, and basic Canva/Premiere assets are already available if they help speed things up. Bring any additional tools you prefer; just note them in your proposal.

Please outline your approach, timeline, and the metrics you typically hit for similar Instagram lead campaigns.