Lead-Generating B2B Facebook Management

I want to turn our B2B Facebook presence into a steady source of qualified leads. The page is already live; what I need now is a specialist who can plan, execute, and optimise a strategy that guides prospects from first touch to enquiry.

Scope of work
• Audit the current page, content, and analytics to spot quick wins and longer-term improvements.
• Build a content calendar tailored to decision-makers in our industry, pairing original thought-leadership posts with curated material and eye-catching creatives.
• Set up and manage lead-generation campaigns—organic and paid—using Facebook Lead Ads, retargeting, and look-alike audiences.
• Monitor performance weekly, then refine copy, visuals, and targeting based on data.
• Report monthly on KPIs that matter to the sales team: cost-per-lead, conversion rate, and lead quality.

What to send me
A detailed project proposal outlining your approach, the specific tools you will use (e.g., Meta Business Suite, Ads Manager, Hootsuite, Canva, HubSpot), a draft timeline, and examples of B2B Facebook work where you have demonstrably increased lead volume or lowered CPL.

Acceptance criteria
1. A three-month content and campaign plan approved before launch.
2. Weekly dashboard links or PDFs showing key metrics.
3. A minimum 20 % uplift in qualified inbound leads by the end of month three, benchmarked against current figures.

While my immediate focus is Facebook, experience with LinkedIn or Twitter can be an added advantage for future phases, so feel free to mention it briefly—but keep the proposal centred on Facebook lead generation.