Lead-Driven Social Media Overhaul

I’m looking for help turning my social channels into a consistent lead engine while still strengthening brand visibility and day-to-day engagement. The accounts span Facebook, Instagram, LinkedIn—and I’d also like to weave YouTube and Twitter into the mix—so an ability to tailor tone and visuals for each network is essential.

The primary objectives are threefold: widen brand awareness, pull in qualified prospects, and keep the community talking. I’m flexible on format; sometimes a quick graphic or short-form reel fits best, other times a longer video or even a live session makes more sense. What matters is choosing the medium that supports the message and drives the right action.

What I need from you:
• A 30-day content calendar that maps posts, stories, and any paid boosts to clear lead-gen or engagement goals.
• Creation (or guidance to my in-house designer) of the actual assets—static images, motion graphics, short clips, or livestream outlines—as each topic demands.
• Optimised copy and hashtags for every post.
• Light community management: timely replies, comment moderation, and proactive conversations that nudge prospects down the funnel.
• A simple weekly report summarising reach, clicks, conversions, and next-step recommendations so we can refine quickly.

Toolstack is your choice—whether that’s Buffer, Hootsuite, Later, Meta Business Suite, or native scheduling—as long as it keeps things organised and transparent. I’m comfortable granting access once we agree on the workflow.

Success will be measured by growth in qualified leads, uplift in impression share, and healthier engagement ratios across each platform. If you have proven results doing exactly this, I’d love to see examples and hear how you’d hit the ground running.