Keyword-Driven SEO & Management for Online BUsiness Growth

My site serves patients who expect reliable, authoritative information and a smooth digital experience before they ever pick up the phone. Right now the biggest gap is keyword optimisation on our product / service pages, and that weakness is limiting both patient trust and overall revenue growth.

Here is what I need:
• A deep keyword analysis that targets the medical terms and intent phrases our future patients actually use.
• On-page optimisation of every product and service page—titles, headings, meta data, schema, internal links—implemented directly in the CMS.
• Ongoing website management so the improvements stick: monitoring crawl health, fixing new technical issues, and ensuring fresh, compliant content is always live.
• Clear monthly reporting that ties ranking movement and traffic gains back to conversions and appointment requests.

Please respond with a detailed project proposal outlining your methodology, milestones, and how you will measure success. That proposal is the single most important element of your pitch.