Kenya Apparel Market Research Agent

# Ground Reality Market Research Agent – Kenya

**Task-Based | Field Research | B2B Sales | Potential Long-Term Opportunity**

### About Us

We are **ZAM ZAM ENTERPRISES**, an India-based apparel manufacturer and exporter, and the manufacturer of brands including **5BROS**.

We manufacture T-shirts, polos, oversized T-shirts, hoodies, sportswear and other garments for wholesale, private-label, OEM and institutional customers.

We are currently exploring expansion into **East African markets**, particularly **Kenya, Uganda and Ethiopia**.

Before making significant steps in these markets, we want to understand the **real market situation on the ground**.

### What We Are Looking For

We are looking for **local market research agents who are physically based in Kenya, who can conduct genuine field-level research.

This is **NOT a desk-research-only project**.

You should be able to visit local markets, shops, wholesalers, distributors and potential business customers and collect information directly from the market.

### Initial Task – Ground Reality Market Research

The selected agent will be assigned a specific city/market and a defined research task.

Your responsibilities may include:

**1. Market Mapping**

* Identify major T-shirt and apparel wholesale markets
* Identify important retail markets
* Identify wholesalers, distributors and importers
* Identify promotional apparel suppliers
* Identify uniform suppliers
* Identify institutional apparel buyers

**2. Product Research**

* Identify fast-moving T-shirt styles
* Round-neck T-shirts
* Polo T-shirts
* Oversized T-shirts
* Sportswear
* Hoodies
* Plain/basic T-shirts
* School/company/uniform T-shirts

**3. Standard Size-Chart & Price Research**
Collect actual market Standard Size-Chart and selling prices for relevant products.

Where possible, record:

* Product type
* Fabric composition
* Approximate GSM
* Quality level
* Wholesale price
* Retail price
* Country of origin
* Popular brands
* Minimum order quantities

**4. Buyer Research**

Identify genuine potential B2B buyers such as:

* Garment wholesalers
* Clothing distributors
* Retail chains
* Apparel shops
* Uniform suppliers
* Schools and institutions
* Corporate uniform suppliers
* NGOs
* Sportswear dealers

**5. Ground Verification**

We want **real information, not copied internet data**.

The agent may be required to:

* Visit markets physically
* Speak with sellers/buyers
* Take permitted photographs of market/product displays
* Collect business cards/contact details
* Record WhatsApp/phone/email information
* Ask basic questions about sourcing and demand
* Verify whether a business is genuinely active

**6. Competitor Research**

Identify:

* Local brands
* Imported brands
* Chinese suppliers
* Turkish suppliers
* Indian suppliers
* Other major sources

Understand what products they sell and their approximate price positioning.

### Required Deliverables

At the end of the task, you must provide:

1. **Market Research Report**
2. **List of verified potential buyers**
3. **Product and price comparison**
4. **Competitor information**
5. **Photos/evidence from field visits where permitted**
6. **Contact details of relevant businesses**
7. **Key market observations**
8. **Recommendations for our 5BROS brand**
9. **Potential opportunities and challenges**
10. **Suggested next steps for entering the market**

The information should be submitted in **Google Sheets/Excel + a concise written report**.

### Important: This Is a Ground-Level Assignment

We are specifically interested in freelancers who can provide **first-hand local market information**.

Please do **NOT** apply if you intend to complete the entire assignment through Google, social media or online directories without visiting the market.

We want someone who can actually go into the market and tell us:

> **What is selling? Who is buying? At what price? From whom? What quality do they expect? And where is the opportunity for an Indian manufacturer like us?**

### Preferred Candidate

You should:

* Be physically located in Kenya
* Have good knowledge of your local apparel market
* Have experience in sales, business development or market research
* Be comfortable visiting markets and businesses
* Have good communication skills
* Be able to communicate in English
* Have a smartphone for calls, WhatsApp and photographs
* Be comfortable using Google Sheets/Excel
* Be honest and accurate with collected information
* Be able to work independently

**Previous experience in apparel, textiles, uniforms, wholesale, distribution sales is a strong advantage.**

### Compensation

This is a **task-based paid project**.

The initial assignment will have a clearly defined scope and milestone.

We are open to discussing the budget based on:

* Number of markets covered
* Number of verified businesses identified
* Number of field visits
* Quality of research
* Depth of information collected

**Strong performers may be offered additional paid assignments and a longer-term Sales & Business Development role.**

The long-term opportunity may involve:

* Buyer development
* Lead generation
* Distributor identification
* Customer meetings
* Sample coordination
* Sales follow-up
* Order generation
* Local market representation

### How to Apply

Please answer the following questions in your proposal:

**1. Which country and city are you currently based in?**

**2. Are you physically available to visit wholesale/retail markets?**

**3. Have you previously worked in apparel, textiles, fashion, uniforms or B2B sales? Explain briefly.**

**4. Which major apparel/garment markets can you access?**

**5. How many potential wholesalers/distributors/retailers can you realistically identify and verify during the assignment?**

**6. Have you previously conducted field market research? Please provide an example.**

**7. What would you charge for a 7-day ground-reality market research assignment?**

**8. Are you interested in continuing as a sales agent after the research phase?**

### Please Start Your Proposal With:

**“I am physically based in [COUNTRY/CITY] and I can conduct ground-level market research.”**

Applications that do not clearly mention your **current country and city** may not be considered.

### Potential Long-Term Opportunity

This first assignment is intended to evaluate the freelancer's **local knowledge, field capability, quality of research and business development skills**.

If the research is successful, we would like to build a longer-term relationship with selected agents in **Kenya, Uganda and Ethiopia** for the expansion of our apparel business.

**We are looking for local market knowledge — not just online research.**