Jewelry Brand Social Ads Manager

I run a growing jewelry label and I’m ready to hand over day-to-day social promotion and paid campaigns to a specialist who can turn content into sales.

Here’s what I need:

• Platforms in play: Instagram is non-negotiable and I’d like to leverage TikTok as well. If you see strategic value in later expanding to Facebook or Pinterest, I’m open to your suggestions—but first priority is nailing these two.

• Objective: Every effort should be aimed at generating sales, not just vanity metrics. I’ll judge success on conversion rate, return on ad spend, and overall revenue lift.

• Content focus: Polished product-showcase assets—short-form video, carousel images, Reels, TikTok clips—shot or edited to highlight craftsmanship, sparkle, and on-trend styling. I can supply existing footage and arrange new shoots; you handle planning, editing, posting schedules, and creative testing.

• Paid media: Set up and manage campaigns through Meta Ads Manager for Instagram placements and TikTok Ads Manager for TikTok. You’ll handle audience building, look-alike segmentation, budgeting, A/B testing, and weekly optimisation.

• Reporting: Brief weekly dashboards plus a monthly deep-dive on what worked, what didn’t, next steps, and ideas for fresh creative angles.

If you’ve scaled e-commerce brands—ideally fashion or accessories—using Instagram and TikTok ads, show me examples and the metrics you achieved. Let’s turn scrolls into sales.