Jewellery Sales Ads Expert Needed
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
I need a results-oriented marketer to take full ownership of my Meta (Facebook + Instagram) and Google Ads, with one clear objective: move real jewellery buyers through the funnel and turn them into sales. The campaigns must generate qualified leads first, then convert those leads cost-efficiently into purchases.
Because jewellery is a niche where visual appeal, trust, and precise targeting matter, I’m only interested in someone who has demonstrable experience promoting fine or fashion jewellery online. Please highlight that experience in your proposal; the more specific the examples, the better.
Key elements of the job
• Strategy: Craft cohesive campaigns across Meta and Google that complement each other, centred on driving purchase intent rather than generic traffic.
• Targeting: Segment audiences primarily by age group, refining creatives and keywords to match life-stage moments (gifting, engagements, anniversaries, self-treat).
• Creatives & Copy: Develop ad copy, imagery, and video that showcase craftsmanship, sparkle, and value while reinforcing brand trust.
• Funnel & Tracking: Set up pixels, conversion tracking, and remarketing lists so we can measure cost per qualified lead, ROAS, and lifetime value accurately.
• Optimisation: Continually A/B test, prune under-performing ads, and scale winning creatives to keep acquisition costs in line with agreed targets.
Deliverables
1. Campaign structure and keyword/interest plan for Google Search, Shopping, Display, and Meta feeds/stories.
2. Ad creatives (static + short-form video) ready for upload.
3. Tracking implementation and a live dashboard showing impressions, CTR, CPL, and sales.
4. A 30-day performance report with clear next-step recommendations.
Acceptance criteria: campaigns must be live within 7 days of project start, and by day 30 should be producing a steady flow of qualified leads with conversion data sufficient to calculate ROAS.
If you can demonstrate solid jewellery-sector wins and you’re confident you can hit these metrics, I’m ready to get started right away.
Because jewellery is a niche where visual appeal, trust, and precise targeting matter, I’m only interested in someone who has demonstrable experience promoting fine or fashion jewellery online. Please highlight that experience in your proposal; the more specific the examples, the better.
Key elements of the job
• Strategy: Craft cohesive campaigns across Meta and Google that complement each other, centred on driving purchase intent rather than generic traffic.
• Targeting: Segment audiences primarily by age group, refining creatives and keywords to match life-stage moments (gifting, engagements, anniversaries, self-treat).
• Creatives & Copy: Develop ad copy, imagery, and video that showcase craftsmanship, sparkle, and value while reinforcing brand trust.
• Funnel & Tracking: Set up pixels, conversion tracking, and remarketing lists so we can measure cost per qualified lead, ROAS, and lifetime value accurately.
• Optimisation: Continually A/B test, prune under-performing ads, and scale winning creatives to keep acquisition costs in line with agreed targets.
Deliverables
1. Campaign structure and keyword/interest plan for Google Search, Shopping, Display, and Meta feeds/stories.
2. Ad creatives (static + short-form video) ready for upload.
3. Tracking implementation and a live dashboard showing impressions, CTR, CPL, and sales.
4. A 30-day performance report with clear next-step recommendations.
Acceptance criteria: campaigns must be live within 7 days of project start, and by day 30 should be producing a steady flow of qualified leads with conversion data sufficient to calculate ROAS.
If you can demonstrate solid jewellery-sector wins and you’re confident you can hit these metrics, I’m ready to get started right away.
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