iOS App Store Optimization

My iPhone application is live, but visibility and conversion on the Apple App Store need a noticeable boost. The focus is pure App Store Optimization and social media marketing: improving discoverability through richer keywords, stronger social proof, and sharper visuals.

Here is what I need from you:

• Keyword optimization – data-driven research, refreshed title, subtitle, and keyword field that target high-intent queries without breaching Apple’s character limits or policy.
• Ratings & reviews strategy – tactics to encourage more positive, genuine reviews, a reply template for negative feedback, and guidance on timing prompts within the app.
• Visual assets – redesigned icon (or polish of the existing one), an eye-catching screenshot set, and an optional short preview video storyboard, all compliant with current iPhone and iPad display sizes.

Acceptance criteria: updated metadata delivered in a ready-to-paste format for App Store Connect, a ZIP with final creatives (PNG, layered source files), and a brief report explaining the rationale behind keyword choices and expected ranking improvements.

Familiarity with App Store Connect, Apple Search Ads Console, Sensor Tower or similar ASO suites is a plus, as is a track record of measurable ranking gains for other iOS apps. Let’s push this app up the charts.