Integrated Car Auction Website & Marketing for the Car broker and dealership

The project combines a subscription-based car auction platform with an always-on marketing engine.

Website scope
• Feed integration from several auction sources so members can view inventory in real time.
• Live bidding functionality and detailed car pages are non-negotiable; the flow must feel as seamless as the original auction sites.
• A gated paywall: visitors browse freely, but bidding and “buy now” unlock once they purchase a subscription.
• A dedicated Marketing and promotional content section where fresh videos, posts and offers keep buyers engaged and improve SEO.

Marketing deliverables
I will need ongoing content for the dealership—short videos of new arrivals, written posts that demystify the buying process, and Google-focused website copy that funnels traffic straight to the auction feed. “Website, marketing and google” sum up the channels that matter most to me, but I’m open to repurposing pieces for social media when it makes sense.

Tech and creative preferences
Feel free to choose the stack—WordPress + custom plugins, Laravel, MERN, or any other proven route—as long as it supports real-time data pulls and secure payments. For the marketing side, native video editing tools, Canva, or Adobe Premiere are fine; accuracy and quick turnaround beat fancy effects.

Acceptance criteria
1. Responsive website deployed on my hosting, subscription checkout tested and working.
2. Auction feed updates automatically; at least two live test bids placed in a staging environment.
3. First month’s marketing package delivered: three short videos, three promotional posts, and homepage copy optimized for Google.
4. Clear hand-off documentation so my team can add cars and schedule content without developer help.