Instrowest Animated Logo Rebranding Video
Budget / SalaryA$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Video Brief
Instrowest Rebranding Announcement
Context
In September, Instrowest will announce its rebranding across its social media channels. After 20 years in business, the brand is being updated, and we want customers, suppliers and other key stakeholders to know that while our look has changed, the company behind it has not.
Key message
After 20 years in business, we have updated our look, but we are the same company. Same values, same high standards, same way of working, now with an identity that better reflects who we are: experts in instrumentation.
About Instrowest
Instrowest is a company 100% dedicated to instrumentation for heavy industry, including mining, mineral processing, power generation, oil and gas, etc. We cover everything from instrumentation supply through to instrumentation services such as calibration, audits, shutdown support, plant commissioning, etc.
About the piece
We need a professional animated video showing the transition from the old Instrowest logo to the new one.
The key idea is that the old logo does not simply fade out. Its elements should break apart and update into their new versions until the new logo is fully formed. For example, the old gauge becomes the new dial rather than disappearing and being replaced.
The animation ends on the final logo lockup, with the tagline 100% Process Instrumentation.
Reference animation: we have put together a simple animation for reference. Please note this is just a reference for the sequence, not an example of the finished result we are after. In our reference the elements fade out, whereas we want them to visibly update into the new elements: IW - Reference Animation
• Specifications:
o Duration: Approximately 20 seconds
o Formats: 1920 x 1080 (16:9, landscape) and 1080 x 1080 (1:1, square)
o File format: MP4
o Audio: Music track included
Both formats are for LinkedIn and Facebook feeds. Please keep the logo within safe margins so nothing sits tight against the frame edges, and make sure the composition still reads well in the square crop.
Background: your choice. It can be a colour you feel works with the final logo. If you would prefer plant or site imagery, we can supply reference photos on request.
Music: a royalty-free track, cleared for commercial use.
Deliverables
• Main video, approximately 20 seconds, in 16:9 and 1:1. MP4 only.
• A short 3 to 5 second clip of the dial animating on its own, in the same two formats.
Assets provided:
• Old and new Instrowest logo
Instrowest Rebranding Announcement
Context
In September, Instrowest will announce its rebranding across its social media channels. After 20 years in business, the brand is being updated, and we want customers, suppliers and other key stakeholders to know that while our look has changed, the company behind it has not.
Key message
After 20 years in business, we have updated our look, but we are the same company. Same values, same high standards, same way of working, now with an identity that better reflects who we are: experts in instrumentation.
About Instrowest
Instrowest is a company 100% dedicated to instrumentation for heavy industry, including mining, mineral processing, power generation, oil and gas, etc. We cover everything from instrumentation supply through to instrumentation services such as calibration, audits, shutdown support, plant commissioning, etc.
About the piece
We need a professional animated video showing the transition from the old Instrowest logo to the new one.
The key idea is that the old logo does not simply fade out. Its elements should break apart and update into their new versions until the new logo is fully formed. For example, the old gauge becomes the new dial rather than disappearing and being replaced.
The animation ends on the final logo lockup, with the tagline 100% Process Instrumentation.
Reference animation: we have put together a simple animation for reference. Please note this is just a reference for the sequence, not an example of the finished result we are after. In our reference the elements fade out, whereas we want them to visibly update into the new elements: IW - Reference Animation
• Specifications:
o Duration: Approximately 20 seconds
o Formats: 1920 x 1080 (16:9, landscape) and 1080 x 1080 (1:1, square)
o File format: MP4
o Audio: Music track included
Both formats are for LinkedIn and Facebook feeds. Please keep the logo within safe margins so nothing sits tight against the frame edges, and make sure the composition still reads well in the square crop.
Background: your choice. It can be a colour you feel works with the final logo. If you would prefer plant or site imagery, we can supply reference photos on request.
Music: a royalty-free track, cleared for commercial use.
Deliverables
• Main video, approximately 20 seconds, in 16:9 and 1:1. MP4 only.
• A short 3 to 5 second clip of the dial animating on its own, in the same two formats.
Assets provided:
• Old and new Instrowest logo
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