Instagram & YouTube Sales Campaign

I want to give Instagram and YouTube equal, consistent attention and turn the audience on both platforms into paying customers. The assignment starts with refining my current profiles, then moves into a clear strategy that maps every post, story, short, reel and long-form video directly to a sales or conversion goal.

Key things I need from you:

• A channel-specific growth and content plan that balances the strengths of Instagram (visual storytelling, Reels, Stories) with YouTube (long-form authority content, Shorts).
• Creative concepts, copy, thumbnails and basic editing guidelines that make each piece of content conversion-focused yet still on brand.
• A simple performance dashboard I can read at a glance—covering reach, engagement, CTR and, most importantly, how many viewers end up buying.
• Weekly optimisation suggestions so we can tweak campaigns fast and keep ad spend efficient.

I’ll provide brand assets, product details and access to current analytics. You bring platform expertise, a solid grasp of direct-response principles and the ability to execute or oversee light production work. If we can show a measurable lift in conversions within the first month, I’m ready to extend the collaboration long-term.