Instagram Traffic Growth Specialist

Our team builds online experiences that spread fast and keep people playing—LockMyMessage turns group chats into a game, while 67 FUN hooks puzzle-lovers with quick, shareable challenges. Both products are ready for a serious Instagram push, and I want every post, Reel, Story, and ad to do one thing above all else: send qualified traffic straight to our sites.

Here’s what I need:

• A data-driven growth plan that maps out content formats, posting cadence, and hashtag strategies tailored to LockMyMessage and 67 FUN.
• Creative guidelines (visual style, copy tone, CTA placement) that make clicks to our webpages feel irresistible.
• A lightweight content calendar for the first month, including design cues for our in-house illustrator.
• Tracking architecture—UTM links, Meta Business Suite dashboards, and clear KPIs—so I can see exactly which posts move the needle.
• Weekly performance insights with actionable tweaks; think of it as rapid iteration toward ever-cheaper cost-per-click and ever-higher session length.

I’m prioritizing organic tactics but remain open to small, test-and-learn ad spends if they amplify viral loops. Experience with Instagram Insights, Google Analytics, and short-form video editing tools is essential.

Success looks like a measurable lift in website sessions originating from Instagram within the first 30 days, followed by steady week-over-week growth. If that sounds like your wheelhouse, dive in and show me how you’ll turn our feeds into traffic engines.