Instagram & TikTok Lead Generation

The goal is straightforward: turn Instagram and Douyin/TikTok into consistent lead and sales channels for my brand. I already have basic profiles in place; what I need now is a full-funnel strategy that blends eye-catching videos and high-impact images with clear calls-to-action.

Here is how I see the work unfolding:

• Strategy & Planning – Map out audience segments, messaging, posting cadence and ad formats that suit both Instagram Ads (Meta Business Suite) and TikTok for Business.
• Creative Production – Produce or refine short-form videos (Reels, TikToks) and complementary image assets that match each platform’s style while highlighting offers and value props.
• Campaign Execution – Launch organic posts and paid campaigns, handle targeting, hashtag research, A/B testing, and budget pacing.
• Optimisation & Reporting – Track cost-per-lead and return on ad spend, tweak creatives and audiences weekly, and deliver concise performance reports so I can see what’s driving revenue.

Acceptance criteria: a minimum of three live campaigns per platform, cost-per-lead target agreed before launch, and a weekly report that details spend, impressions, clicks, leads, and sales.

If this matches your expertise, let’s discuss timelines and next steps.