Minimalist Shopify Skincare Store

I’m launching an online shop dedicated exclusively to skin-care creams and need a Shopify expert to turn the concept into a streamlined, conversion-focused store. The visual direction is minimalistic and clean—think generous white space, subtle typography and a layout that lets product imagery and ingredient details do the talking.

Core build requirements
• Theme setup or custom Liquid work that reflects the minimalist aesthetic on both desktop and mobile.
• Product pages ready for rich content: high-resolution photos, INCI ingredient lists and usage tips.
• Integrated customer reviews so buyers can rate and share before-and-after feedback.
• A subscription option (monthly, bi-monthly, etc.) tied to Shopify’s native checkout or apps like ReCharge—whichever fits best—so returning customers get their refills automatically.
• Wholesale account functionality with tiered pricing visible only to approved B2B users.
• Basic loyalty or reward points framework in place; I’m open to the best-fit app you recommend.
• Essential pages (About, FAQ, Contact, Privacy, Terms) and navigation flow set up.
• Payment gateways, shipping zones, taxes and SEO-friendly URLs configured and tested.

Acceptance criteria
1. Store passes Shopify theme check with zero critical issues.
2. Reviews, subscription and wholesale features operate smoothly on a staging URL before we go live.
3. PageSpeed Insights scores above 85 on mobile and 90 on desktop for the home page.
4. I receive a brief hand-off guide covering app settings and how to add new products.

If you have a portfolio of clean, modern Shopify builds—especially in beauty or wellness—let’s discuss timelines and milestones.