Instagram & TikTok Lead Campaign

I’m ready to kick-off a focused social marketing push on Instagram and TikTok with one clear objective: turn viewers into paying customers. To make that happen, I need someone to help me organize and optimize my existing content, guide me towards creating new content, and draft an organic and sponsored push strategy.

Here’s the picture
• Platforms: Instagram and TikTok are the priority. If a winning idea naturally translates to Facebook later, I’m open to exploring it, but the launch must concentrate on these two channels.
• Goal: Generate measurable leads or direct sales—vanity metrics alone won’t cut it. Every post, reel, or ad should move prospects closer to checkout or sign-up.
• Core content: Short-form videos and eye-catching images. Think reels, TikTok trends, carousel graphics, and thumb-stopping thumbnails. No need for hands on editing, I have the help I need for that, but definitely welcome if possible.

Deliverables I expect
1. A 30-day content roadmap that outlines themes, posting cadence, and hooks.
2. At least 12 polished videos and 12 branded images ready for upload (format-optimized for each platform).
3. Copy captions with relevant hashtags, CTAs, and split-test variations.
4. Setup and management of paid boosts or in-app ads to amplify the best pieces.
5. Weekly performance reports highlighting leads, cost per lead, and recommendations for rapid iterations.

I already have product details and brand guidelines on standby. Bring your expertise with Instagram Creator Studio, TikTok Ads Manager, Canva/Adobe Suite, and any favorite analytics tools, and let’s turn scrolls into sales.