SEO and Social Media Specialist for Marine Glo

Freelancer Brief – Social Media Growth & Viral Content
We are looking for a creative social media growth and short-form video specialist to help build awareness and consumer demand for Marine Glo, a premium marine collagen drink by Nature’s Sunshine Australia.
Our goal is to create engaging, high-performing Instagram Reels and TikTok content that gets people talking about Marine Glo, searching for the product and ultimately purchasing through our website.
We need someone who can:
- Develop viral-style Reel and TikTok concepts
- Create strong scroll-stopping hooks and engaging short-form videos
- Identify and utilise relevant social trends
- Create authentic UGC-style and lifestyle content
- Understand Instagram/TikTok algorithms and social SEO
- Test different concepts and build on content that performs well
- Help turn views and engagement into product demand and website sales
Marine Glo is a food product regulated under FSANZ, so there are limitations around the health and beauty claims we can make. We will provide approved product claims and messaging.
We are looking for someone who is creative enough to make the product exciting without relying on exaggerated claims.
Please include examples of Reels/TikToks you have created, particularly content that achieved strong organic reach or helped drive product sales.