Instagram Reels Brand Awareness Campaign

I need a social-media specialist who lives and breathes Instagram Reels to put my mobile app in front of as many new eyes as possible. All of my energy (and yours) will be channeled into short-form video, so you should be comfortable planning, shooting or editing vertical clips, matching them with trending audio, writing snappy captions, and publishing at the right moments to ride the algorithm.

The single metric that matters right now is brand awareness. Every Reel should quickly communicate what the app does, why it’s different, and leave viewers wanting to learn more—saving the post, sharing it, or tapping through to the App Store page. As the account grows I may branch out to Facebook or Twitter, but for this initial push we stay laser-focused on Instagram.

To keep things concrete, here’s what I expect you to deliver:

• A 4-week content roadmap outlining concepts, hooks, audio choices, and posting schedule
• Production or post-production of a minimum of three Reels per week (I can supply raw screen recordings, logos, and brand colors)
• On-platform optimization: hashtags, thumbnail selection, captions, location tags, and cross-posting to Stories for extra reach
• Community management during the first 24 hours after each post to nudge engagement
• Weekly analytics summary showing reach, saves, shares, follower growth, and recommendations for the next cycle

If you have a track record of making Reels go viral, understand Instagram Insights, and can start right away, let’s talk.