Instagram Lead-Gen & Growth Marketer Needed

I’m building an early-stage SaaS startup and need a part-time marketer who can turn our Instagram presence into a consistent lead engine. Instagram is the sole social channel in play for now, so every tactic and piece of content must point toward one objective: qualified customer acquisition.

Here’s what I’m after:
• A concise growth strategy that maps follower interests to our product value, with clear weekly targets for new leads generated.
• A rolling content calendar filled primarily with persuasive promotional posts—product demos, limited-time offers, case-study snippets—balanced by any lighter material you deem helpful for keeping the feed authentic.
• Hands-on creation or direction of graphics, copy, and short-form video (Canva, Adobe Express, or your preferred tools are fine as long as the output feels on-brand).
• Execution: scheduling through Meta Business Suite, daily comment/DM follow-ups, and smart hashtag or collab choices to widen reach.
• Measurement: simple dashboards or exported reports that show impressions, saves, CTR to our landing page, and, most important, how many leads actually hit the CRM each week.

I’m open to experiments—story polls, giveaways, or even influencer partnerships later—but the immediate focus is high-intent traffic driven by compelling promotional content. If you’ve previously scaled an account from awareness to acquisition and can commit roughly 10–15 hours a week, let’s talk results and timelines.