Instagram Health and Wellness Reels Creation

I run a health-and-wellness app and want to turn Instagram into our primary growth engine over the next month. The goal is simple: publish a steady stream of thumb-stopping Reels that educate, inspire, and ultimately push viewers to download and use the platform.

Here’s what I need from you: shoot or source on-brand footage, add engaging hooks, captions, and trending audio, and deliver fully edited, ready-to-post vertical videos. A performance mindset is crucial—every Reel should be crafted to spark saves, shares, and comments, not just views. While Instagram is the immediate focus, your concepts should be flexible enough that we can later cross-post to linkedin or Facebook if we choose.

Deliverables (all within 30 days of project start):
• A content calendar outlining topics, hooks, and posting dates
• At least 15 finished Reels (15–30 seconds each) in 1080×1920, .mp4 or .mov
• Captions, hashtags, and call-to-action lines for each post
• Source files so we can tweak text or music if needed

Reels highlighting workout tips, mindful habits, nutrition hacks, or app walkthroughs usually perform well for us, so familiarity with the wellness niche is a big plus. If you can also keep an eye on analytics and suggest tweaks mid-campaign, even better.

I’m ready to start as soon as we align on a concept and schedule—let me know how you’d approach the first week’s batch, what tools you prefer for editing (e.g., Premiere Pro, CapCut, Final Cut), and share links to past Reels you’ve produced. Let’s make healthy content go viral.