Instagram & Facebook Growth Specialist Needed

I’m ready to hand over day-to-day control of my Instagram and Facebook so I can focus on the bigger picture. My pages already follow a clear visual style and tone; I’ll share that brand guide with you on day one. What I need from you is simple: keep the feeds vibrant, the community talking, and the leads flowing.

We’re looking for someone who understands that social media is not just about posting consistently — it’s about building a brand, creating demand, engaging an audience, and generating measurable business results.

Key Responsibilities

Content & Reels
• Create and publish 3 high-quality Reels every week
• Develop creative, travel-focused content aligned with current trends
• Research trending topics, formats, sounds, destinations and audience interests

Daily Social Media
• Manage and publish daily Stories
• Create content around travel trends, destinations, offers, travel tips and customer engagement
• Maintain a consistent and professional brand identity across platforms

Marketing & Lead Generation
• Plan and execute social media marketing campaigns
• Develop strategies to increase reach, engagement and travel enquiries
• Generate and nurture quality leads through social media
• Continuously test and optimize campaigns based on performance

Analytics & Growth
• Track key social media metrics and campaign performance
• Identify what is working and what needs improvement
• Bring new ideas to continuously improve our digital presence and lead generation

The Ideal Candidate

We’re looking for someone who:

Has proven experience in Social Media Management / Digital Marketing
Understands Instagram, Facebook, Reels, Stories and paid campaigns
Has hands-on experience with lead generation
Has strong creative and content-planning skills
Understands current social media trends and audience behaviour
Can work independently and take ownership of the complete social media function
Has a strong portfolio with examples of previous work and results