Instagram Engagement Strategy & Management - 02/09/2026 01:08 EDT

My primary objective is to lift engagement on our Instagram& other Social Media accounts while keeping every post consistent with the brand guidelines already in place. To get there, I need a full-cycle approach that stretches from high-level strategy to hands-on publishing and continual optimisation.

Scope of work
• Develop an Instagram-first brand positioning and GTM roadmap that aligns with our wider marketing plan.
• Build monthly campaign calendars and clear content pillars so the feed tells one cohesive story week after week.
• Produce, design, edit, and schedule the following engagement-driving formats:
– Images
– Videos (including Reels)
– Stories
• Write on-brand captions and hashtags, then publish at the best-performing times using tools such as Later, Hootsuite, or native Meta Business Suite.
• Track performance in Instagram Insights, Google Analytics, and complementary SEO platforms, folding the data into quick experiments that keep engagement climbing.
• Coordinate on-page and off-page SEO tactics so any traffic gained from the profile translates into stronger search visibility for the website.

Key deliverables
1. Monthly strategy & campaign plan (PDF or Slide deck)
2. Content assets and copy packaged for approval before go-live
3. Weekly analytics snapshot with actionable next steps
4. End-of-month report highlighting engagement growth, audience insights, and optimisation recommendations

Acceptance criteria
• All creative adheres to the existing style guide.
• Campaign calendar approved at least five days before the month starts.
• Engagement metrics (likes, comments, saves, shares) are clearly benchmarked and reported each week.

If this end-to-end management flow matches your expertise, let’s discuss timelines and the best way to integrate your process with our in-house team.