High-Performance Affiliate Comparison & Review Site

Looking for an experienced web developer or small agency to build a premium, custom affiliate comparison and review platform. Inspired by the conversion-driven UX of "Top 10" (top10.com) review sites, this build must prioritize strict affiliate-network compliance, performance SEO, fast load speeds, and clean admin usability.

This is not a generic blog or off-the-shelf theme setup. We require a production-quality publishing platform engineered to pass network compliance reviews, rank for high-intent commercial keywords, and maximize mobile conversion rates.

Core Stack Preference

Custom WordPress build (Lean custom theme + Custom Post Types / ACF + Tailwind or SCSS). Minimal plugins, zero heavy page-builders (Elementor/Divi).

Key Scope of Work
1. UX & Site Architecture

Mobile-first, conversion-optimized design. On mobile, comparison tables must transform into clean, stackable cards (no awkward horizontal scrolling).

High-converting layouts for:

Homepage & Category landing pages.

"Best [Niche]" comparison hub pages.

Individual brand review pages.

Trust & Compliance hubs (About, Rating Methodology, Editorial Standards, Contact).

2. Dynamic Comparison Table Builder

Admin-managed system powered by structured data (CPTs / ACF) so offers can be reused across multiple tables without touching code.

Fields: Brand logo, rating/score, key highlights/pros, primary CTA ("Visit Site"), secondary link ("Read Review"), badges ("Best Value", "Editor’s Choice"), and easy drag-and-drop reordering.

3. Review Page Template System

Modular layout: Hero section with primary CTA, Pros/Cons summary, feature checklists, pricing breakdown, FAQ module, sticky mobile CTA bar, and FTC-compliant disclosure placements.

4. Affiliate Tracking & Link Architecture

Masked/redirected outbound link structure (e.g., /go/brandname).

Centralized affiliate URL management (update a link once, updates sitewide).

Dynamic Parameter Passing: Ability to append/pass SubIDs, click IDs, UTM parameters, and query parameters through redirects smoothly.

Outbound click event tracking configured via GTM & GA4 (using "Just Links" triggers with proper parameter logging without duplicate event firing).

5. Compliance & Trust Infrastructure (Crucial)

Built-in placements for prominent, plain-language FTC & advertiser disclosures (site-wide, above-the-fold on commercial pages, and near primary CTAs).

Full integration of Privacy Policy, Terms, DMCA, Editorial Guidelines, and Rating Methodology pages.

6. Technical SEO & Performance Standards

Target PageSpeed Insights score: 90+ on both Mobile and Desktop (LCP < 2.5s, INP < 200ms, CLS < 0.1).

Valid JSON-LD Schema (Review, ItemPage, and FAQPage markup matching visible page content).

Clean category/silo URL structure, canonical tag support, auto XML sitemap generation, and semantic HTML.

Deliverables

Fully functional, production-ready website on the agreed stack.

Dynamic comparison table system & review template engine.

Centralized link redirect and parameter passing system.

GTM / GA4 outbound click and CTA tracking setup.

Implemented JSON-LD schema markup.

Admin dashboard walk-through / video documentation for adding offers, editing tables, and creating new reviews.

Final QA pass covering performance, cross-browser compatibility, and mobile responsiveness.

How to Apply (Proposals without these will be rejected)

Please include the following in your response:

Recommended Stack: State clearly if you propose Custom WordPress or Next.js + Headless CMS, and explain why.

Relevant Portfolio: Links to custom affiliate, comparison, or high-performance SEO sites you’ve engineered.

Tracking & Links: Brief explanation of how you handle dynamic SubID passing and GTM tracking in your setup.

Performance Strategy: How you guarantee 90+ PageSpeed Insights and green Core Web Vitals.

Quote & Timeline: Fixed-price quote with milestone breakdown and total calendar days to delivery.