Hero Video Creation for Website

Video als hero op website

Project: 30-second brand video for toet.store
Location: Our print atelier, Groningen, Netherlands

CONCEPT: "From screen to street"
We make personalized clothing in our own atelier —
DTF printing, embroidery, heat pressing. We want to
show the full journey: designer tool → production
process → real people wearing the result.

No stock footage feel. Raw, authentic, energetic.

PRODUCTION SHOTS (at our atelier in Groningen):
- DTF printer in action — close-up of print head
moving over film
- Film running through powder coating tray
- Film going through curing oven
- Heat press: closing, steam rising, peeling the
transfer off the garment — this is the hero moment
- Embroidery machine needle detail, 2 sec macro shot
- Folding a freshly printed garment
- Sealing a package, sticking a label

LIFESTYLE SHOTS (outdoor/location of your choice):
- Sports team celebrating in printed shirts
- Happy baby in a personalized romper
- 2-3 confident guys/girls in custom hoodies —
urban setting, backlight, attitude
- Someone opening a package, reaction shot

STYLE REFERENCE:
Supreme factory footage + Represent Clothing Instagram
reels. Warm color grade with real contrast — not pastel,
not soft. Hard cuts, machine sounds as natural audio.

DELIVERABLES:
- 16:9 master cut (30 sec)
- 9:16 vertical crop (mobile hero)
- Raw footage included
- No music added — keep ambient machine sounds

NOTE: Atelier shots require travel to or presence
in Groningen, Netherlands. Please factor this into
your offer or let us know if you work with remote
footage (we can film raw clips ourselves).

Budget: open to proposals
Brand: toet.store — personalized clothing, made in
Groningen since 2024