Health Blog Google & Instagram Ads

My health and wellness blog is ready for a wider audience and I want to use a mix of Google Ads and Instagram Ads to boost brand awareness. The goal is not aggressive sales but consistent visibility: I want people who search for wellness tips or scroll through health-related content on Instagram to start recognising the site’s name, click through, and remember us when they need trusted advice.

Here’s what I need from you:

• A concise campaign strategy tailored to both Google (Search and Display) and Instagram that keeps brand recognition front-of-mind.
• Compelling ad copy and creative that feel helpful and credible rather than pushy, in line with evidence-based health content.
• Precise audience targeting: interests such as nutrition, mindfulness, fitness, and overall wellness, plus look-alike segments built from existing readers.
• Ongoing optimisation—A/B testing headlines, refining keywords, adjusting bids and placements—to improve reach and lower CPM without sacrificing relevance.
• Clear, easy-to-read performance reports each week so I can track impressions, clicks, and brand-lift metrics at a glance.

You’ll have access to Google Ads Manager, Google Analytics, Facebook Business Manager, and the website back-end for conversion tracking. Creative assets and brand guidelines are ready; feel free to suggest new visuals if you think they will resonate better.

Success looks like a steady rise in branded search queries, increased direct traffic from Instagram stories/posts, and a healthy uptick in returning visitors within the first eight weeks. Let’s build a recognisable presence for the blog and give more people a trustworthy place to start their wellness journey.