Google Ads Specialist Requred

Google Ads Management for Lead Generation – Ongoing Monthly Project
Project Description

We are looking for an experienced Google Ads Specialist to manage and optimise paid advertising campaigns focused on generating quality leads for our business.

The objective is to generate relevant leads, improve campaign performance, and achieve the best possible return on advertising spend through continuous monitoring, testing, and optimisation.

Scope of Work
Campaign Setup & Management: Create, manage, and optimise Google Ads campaigns focused on lead generation.
Keyword Research: Identify relevant, high-intent keywords and manage negative keywords to minimise irrelevant traffic and wasted ad spend.
Ad Copy & Extensions: Develop compelling ad copies, headlines, and relevant ad assets to improve click-through and conversion rates.
Conversion Tracking: Set up and monitor conversion tracking for lead forms, calls, and other relevant lead-generation actions.
Continuous Monitoring: Track campaign performance regularly and make ongoing adjustments to bids, budgets, keywords, targeting, and ad creatives.
Performance Optimisation: Improve cost per lead (CPL), lead quality, conversion rates, and overall campaign efficiency.
Reporting & Insights: Provide regular reports covering leads generated, advertising spend, cost per lead, conversions, and optimization activities.

Project Requirements
Proven experience in managing Google Ads campaigns for lead generation.
Strong understanding of campaign optimisation, conversion tracking, and performance analysis.
Ability to monitor campaigns continuously and take proactive measures to improve results.
Data-driven approach focused on lead quality rather than just clicks or impressions.
Transparent reporting and clear communication regarding campaign performance.
Engagement Model

This is an ongoing, monthly engagement requiring continuous campaign monitoring, tracking, and optimisation rather than a one-time setup.