Google Ads Lead Generation Setup

I need a Google Ads specialist who can turn our engineering-services site into a consistent source of qualified enquiries. The sole objective is lead generation, so every click should be optimised toward phone calls or form completions rather than simple traffic or brand awareness.

Here is what I’m after:
• Build and structure Search and Display campaigns from scratch, choosing keywords, audiences, and placements that align with our engineering services niche.
• Write compelling, conversion-focused ad copy and craft eye-catching display creatives that speak to technical decision-makers.
• Configure tracking—Google Tag Manager, conversion actions, and if needed Google Analytics 4—so we can see exactly which ads and keywords pull in leads.
• Apply best-practice bidding strategies, ad extensions, and negative keyword lists to keep cost per lead tight.
• Supply concise performance reports and be ready to tweak campaigns based on the data.

I’m open to scaling into remarketing later, but the immediate priority is a solid Search and Display foundation that fills the pipeline. If you have a track record of generating leads in specialised B2B sectors and can show examples, let’s talk.