Google Ads Lead Generation Guidance

My service-based business relies on a steady flow of qualified enquiries, yet the current Google Ads spend isn’t producing the volume or cost-per-lead I need. The objective is simple: turn national- search traffic into paying customers through a well-structured, data-driven campaign.

You’ll start with a full account audit—keywords, match types, bidding, ad extensions, and quality scores—so we can see exactly where money is being wasted and where opportunity lies. From there, I want a clear, jargon-free action plan that I can follow or, if we agree, you can implement directly. Google Ads Editor, Google Analytics, and Tag Manager should feature in your workflow to ensure tracking is watertight and every form submission or phone call is captured.

Deliverables
• Written optimisation roadmap covering campaign structure, targeting, and ad copy
• Setup or refinement of conversion tracking and attribution inside Tag Manager / Analytics
• Implementation support (or full build) of the recommended changes in Google Ads
• One post-launch review session to fine-tune bids, negatives, and extensions

Acceptance criteria: all conversions track correctly and the first optimisation cycle either increases lead volume or lowers cost-per-lead within the agreed test period.

When you reply, highlight similar lead-generation success for service businesses that market beyond a single region and let me know how soon you can begin.