Google Ads Lead-Generation Campaigns

We are a digital marketing agency seeking an experienced Google Ads specialist to manage a client’s lead-generation campaigns for an initial one-month engagement.

The freelancer will be responsible for planning, setting up, launching, monitoring, and optimizing the campaigns throughout the first month. The primary objective is to generate relevant, high-quality leads while using the advertising budget efficiently.

Scope of Work:

* Understand the client’s business, services, target audience, locations, and campaign objectives
* Review the existing Google Ads account
* Conduct keyword, competitor, audience, and search-intent research
* Create an appropriate campaign and ad-group structure
* Develop compelling ad copy, headlines, descriptions, assets, and extensions
* Build comprehensive negative-keyword lists
* Configure location targeting, ad scheduling, bidding, budgets, and audience settings
* Verify or implement conversion tracking for lead forms, phone calls, and other relevant actions
* Launch and actively monitor the campaigns
* Review search terms and eliminate irrelevant traffic
* Optimize keywords, bids, ads, targeting, and budget allocation based on performance
* Conduct landing-page reviews and recommend conversion improvements where necessary
* Submit concise weekly performance updates
* Provide a detailed end-of-month report covering spend, impressions, clicks, CTR, CPC, conversions, conversion rate, cost per lead, observations, and recommendations for the following month

Requirements:

* Demonstrable experience managing Google Ads lead-generation campaigns
* Strong knowledge of Google Search Ads, keyword research, conversion tracking, Google Analytics 4, and Google Tag Manager
* Ability to independently manage the complete campaign lifecycle
* Experience reducing wasted spend and improving lead quality
* Clear communication and reliable reporting
* Availability to monitor and optimize the campaigns consistently throughout the month
* Willingness to work under our agency’s direction and maintain complete client confidentiality

When submitting your proposal, please include:

* Your relevant Google Ads experience
* Examples or results from previous lead-generation campaigns
* Industries you have worked with
* Your approach to the first 30 days of a new campaign
* The tools you use for tracking, optimization, and reporting
* Your fixed fee for the complete one-month engagement
* Your expected weekly availability

Please do not submit generic proposals. Shortlisted candidates may be asked to briefly explain how they would structure and manage a new lead-generation campaign before selection.

This engagement is initially for one month. Strong performance, dependable communication, and high-quality reporting may lead to ongoing work across this and other client accounts.