Geofencing Strategy for Model Home

I want to turn the curiosity of people already near my new model home into real-world walk-ins. Social media ads are running, yet I need a precise geofencing layer that pinpoints mobile users within a carefully drawn radius—around competing subdivisions, nearby realtor offices, and high-traffic corridors—and then serves them ads that drive them straight to my front door.

Here’s what I need from the engagement:
• A clearly defined fence (radius, shape, and key trigger points) mapped out on the platform you recommend.
• Campaign setup instructions or direct execution inside Google Ads, Facebook, or a suitable programmatic tool—whatever will track on-site visits most reliably.
• Creative guidance so existing social ads adapt seamlessly to the new location-based targeting.
• A simple dashboard or report template that shows impressions, clicks, and, most importantly, verified store visits or cost-per-visit metrics.

Acceptance criteria
1. Fence boundaries and audience size estimates delivered and approved.
2. Campaign launched with tracking pixels and visit-verification in place.
3. First performance report demonstrating foot-traffic attribution within the agreed window.

If you have proven results raising showroom or retail foot traffic through geofencing and can keep the setup lean and measurable, this project will be straightforward.