Full-Time Digital Growth Executive Required

Job Title: Digital Growth, SEO, AEO, GEO & Lead Generation Executive

Company: Valusage Business Advisors
Work Type: Full-Time, Remote
Salary: PKR 20,000 to PKR 50,000 per month
Working Model: KPI-based with daily, weekly, and monthly reporting

Valusage Business Advisors is looking for a full-time Digital Growth Executive responsible for increasing our online visibility, generating qualified business leads, and supporting client acquisition.

This is a hands-on role. We need someone who executes the work, tracks results, and continuously improves performance.

Core Scope of Work

SEO

• Complete website SEO management
• Technical SEO audits
• On-page SEO
• Off-page SEO
• Keyword research
• Competitor keyword analysis
• Internal linking
• Meta title and description optimization
• URL optimization
• Image SEO
• Page-speed recommendations
• Search Console monitoring
• Sitemap and indexing management
• Backlink building
• Broken-link monitoring
• Monthly keyword ranking reports

AEO, Answer Engine Optimization

• Optimize content for question-based searches
• Build FAQ structures
• Create service-related Q&A content
• Optimize featured-snippet opportunities
• Implement structured data and schema
• Improve content for conversational searches
• Target high-intent questions asked by UAE businesses

GEO, Generative Engine Optimization

The candidate must work toward increasing Valusage visibility across:

• ChatGPT
• Google Gemini
• Google AI Overviews
• Perplexity
• Claude
• Microsoft Copilot
• Other AI search engines

Responsibilities include:

• AI visibility monitoring
• AI competitor analysis
• Entity optimization
• Brand mention monitoring
• Citation opportunity research
• Content optimized for AI answers
• Authority and credibility improvement
• AI prompt tracking
• GEO reporting

Local SEO

• Google Business Profile management
• UAE local keyword targeting
• Dubai keyword targeting
• Abu Dhabi keyword targeting
• Sharjah keyword targeting
• Business directory listings
• NAP consistency
• Google Maps visibility
• Review generation strategy
• Local citations
• Location landing pages

Content Marketing

• Develop monthly content calendar
• Write SEO-focused articles
• Prepare accounting and tax-related content
• Create service-page content
• Develop FAQs
• Produce landing-page content
• Create lead-generation content
• Repurpose website content for social media
• Update older content
• Research UAE business search trends

Primary topics include:

• Accounting and Bookkeeping
• UAE Corporate Tax
• VAT
• Fractional CFO Services
• Financial Reporting
• Feasibility Studies
• Corporate Secretarial Services
• Business Advisory
• Financial Advisory
• Business Finance
• UAE Compliance

Lead Generation

The employee will actively generate qualified leads.

Channels include:

• LinkedIn
• Google
• Email outreach
• Website enquiries
• Business directories
• Organic search
• Social media
• Referral opportunities
• B2B prospecting

Responsibilities include:

• Prospect research
• Decision-maker identification
• Lead database development
• Lead qualification
• Email outreach
• LinkedIn outreach
• Follow-up campaigns
• Appointment generation
• CRM updates
• Pipeline tracking

LinkedIn Marketing

• Identify UAE decision-makers
• Target business owners
• Target founders
• Target CEOs
• Target CFOs
• Target finance managers
• Build prospect lists
• Create personalized outreach
• Manage follow-up sequences
• Track response rates
• Generate qualified meetings

Social Media Marketing

Manage and grow Valusage presence across relevant platforms.

Responsibilities include:

• LinkedIn content
• Facebook content
• Instagram content
• Business-related social content
• Content scheduling
• Audience engagement
• Performance monitoring
• Lead-generation campaigns
• Social media analytics

Website Conversion Optimization

Traffic alone is not sufficient.

The candidate must work on improving website conversions through:

• Landing-page improvements
• Call-to-action optimization
• Lead forms
• Consultation booking
• WhatsApp enquiry optimization
• Service page improvements
• Lead magnets
• Conversion tracking
• Visitor behavior analysis

Competitor Analysis

Regularly monitor UAE competitors.

Track:

• Google rankings
• Keywords
• Content
• Backlinks
• Services
• Offers
• Advertising
• Social activity
• AI search visibility
• Lead-generation strategies

Marketing Automation

Support automation of:

• Lead responses
• Follow-up emails
• WhatsApp follow-ups
• Consultation reminders
• Lead nurturing
• CRM workflows
• Lost-lead reactivation
• Client acquisition reporting

Analytics and Tracking

The employee must maintain accurate performance tracking using tools such as:

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile
• SEO tools
• Keyword tracking tools
• CRM
• LinkedIn analytics
• AI visibility tracking tools

Paid Advertising

Where approved by management, responsibilities will include:

• Google Ads
• Meta Ads
• LinkedIn Ads
• Keyword campaigns
• Retargeting
• Landing pages
• Conversion tracking
• Cost-per-lead optimization

Advertising budgets will remain separate from salary and require management approval.

KPIs

Performance will be measured through clear KPIs.

SEO KPIs

• Organic traffic growth
• Number of ranking keywords
• Top 10 keyword positions
• Search impressions
• Search clicks
• Organic enquiries
• Backlink growth
• Technical SEO health

Lead Generation KPIs

• Number of qualified leads
• Number of decision-makers contacted
• Response rate
• Qualified meetings booked
• Cost per lead
• Lead-to-meeting conversion

Client Acquisition KPIs

• Consultation bookings
• Proposals generated from marketing leads
• Lead-to-client conversion
• Customer acquisition cost
• Revenue generated from marketing leads

AEO and GEO KPIs

• AI search mentions
• AI citations
• Prompt visibility
• Brand visibility
• Competitor share of voice
• Growth in AI referral traffic

Content KPIs

• Articles published
• Service pages optimized
• Content rankings
• Organic traffic generated
• Leads generated from content

Reporting Requirements

Daily Reporting

• Tasks completed
• Leads generated
• Outreach completed
• SEO work completed
• Issues requiring management attention

Weekly Reporting

• Keyword movement
• Organic traffic
• Leads generated
• Meetings booked
• Outreach performance
• Content published
• Backlinks obtained
• Work planned for following week

Monthly Management Report

The employee must submit a complete monthly performance report covering:

• Organic traffic
• Keyword rankings
• Google visibility
• AI visibility
• Qualified leads
• Meetings booked
• Client conversions
• Conversion rates
• Competitor performance
• Completed activities
• KPI achievement
• Next month's action plan

Candidate Requirements

We are looking for someone with practical experience in:

• SEO
• AEO
• GEO
• Lead generation
• B2B marketing
• LinkedIn prospecting
• Email outreach
• Content marketing
• Local SEO
• Google Business Profile
• Analytics
• Conversion optimization
• AI marketing tools

Experience with accounting, finance, tax, consulting, professional services, or UAE businesses will receive preference.

Salary Package

PKR 20,000 to PKR 50,000 per month.

Final salary will depend on:

• Experience
• Previous results
• Technical skills
• Lead-generation capability
• SEO knowledge
• AEO and GEO knowledge
• Ability to work independently
• Quality of portfolio
• Performance during assessment

This is a full-time role. Freelancers handling multiple projects during Valusage working hours are not suitable.

Probation and Performance Review

Initial probation: 3 months.

Performance will be assessed against agreed KPIs.

Salary progression within the PKR 20,000 to PKR 50,000 range will depend on performance, capability, responsibility, and measurable contribution.

How to Apply

Applicants should provide:

• CV
• Portfolio
• Years of experience
• 2 to 3 relevant case studies
• SEO results
• Lead-generation results
• Tools used
• Current salary
• Expected salary
• Availability
• Proposed strategy for Valusage

Before applying, review:

https://valusage.com/](https://valusage.com

Applications without relevant experience or measurable previous results will not proceed to the next stage.