Full-Spectrum App Marketing Boost

I have an app live on both the App Store and Google Play and need a results-oriented marketer to drive three things at once: more installs, higher day-to-day engagement, and a stronger stream of positive reviews. Your job is to craft and run a cohesive strategy that touches acquisition, retention, and reputation in one seamless flow.

What I’d like to see from you is a detailed project proposal that spells out each phase—channels you’ll tap (ASO, Apple Search Ads, Google UAC, social, influencer, email/push, or others you swear by), the creative ideas behind them, the timeline, budget allocation, and the metrics you expect to hit. Past wins are helpful but the proposal itself is the deciding factor.

Deliverables
• Comprehensive growth plan with channel-by-channel budget guidance
• Asset roadmap covering copy, visuals, and video specs for both iOS and Android stores
• End-to-end campaign setup, launch, and optimisation
• In-app engagement and review-boost workflows (push, pop-ups, incentives)
• Weekly performance reports highlighting installs, retention, and rating movement

Acceptance criteria: a demonstrable uplift in installs, DAU/MAU, and average store rating within the agreed timeframe.

If you can execute on all three goals concurrently, I’m ready to get started.