Fractional CMO to Amplify Door and Furniture Hardware

I run a door & furniture-hardware company in Hyderabad and I’m ready to elevate our name in the market. My immediate objective is stronger brand awareness; sales and wider market reach can follow once this foundation is solid.

Here is what I need from a fractional CMO:

- A clear content-marketing roadmap that tells our story, educates buyers about our hinges, handles and fittings, and positions us as the go-to brand in India.
- Deep knowledge about AI tools which can be used to create content. The CMO can leverage my existing team to create content.
• A 90-day editorial calendar, including formats for blog posts, product explainers, short reels and image-rich inspiration boards.
• Strategic management of our primary channels—Instagram and Pinterest—with creative guidance on look, tone and posting cadence. (I’m open to weaving in Facebook or LinkedIn later if you see value.)
• Systematic tracking: define the brand-awareness KPIs, set up dashboards, and give me concise fortnightly reports so we know what’s working.
• Collaboration with my in-house photographer, designers (both creative and technical) and sales team to keep content authentic and aligned with upcoming product launches.

Please outline your approach, the hours you would dedicate each week, and relevant success stories from similar B2B or design-focused brands. I’m looking for someone who can step in quickly, steer the content engine, and leave us with a repeatable framework for growth.