Fintech Social Media and SEO Specialist -- 2

Social Media Growth Manager (Fintech) – PoketCare.com
Project Title
Hire Experienced Fintech Social Media Growth Manager for PoketCare.com (Facebook, Instagram, YouTube, LinkedIn, X & Blog)

About PoketCare
PoketCare is a lender-aligned hybrid credit distribution platform helping users access multiple loan solutions while empowering partners across Bharat to build a scalable credit distribution business.
Products include:
Personal Loans
Business Loans
Home Loans
Loan Against Property
Auto Loans
Two Wheeler Loans
Solar Loans
We are looking for a highly motivated and experienced Social Media Growth Manager who understands fintech, lead generation, content marketing, SEO, community building, and organic growth strategies.

Objective
The primary objective is to build PoketCare into a recognized fintech brand and generate consistent organic leads.

Annual Targets
Partner Acquisition
Generate 12–18 new partner onboardings per month organically
Build a strong nationwide partner network
User Acquisition
Generate 25–50 registered users per month organically
Increase website registrations and loan applications
Brand Growth
Increase brand awareness
Improve engagement
Grow followers, subscribers, and website traffic
Establish PoketCare as a trusted credit distribution platform

Platforms to Manage
Facebook
Instagram
YouTube
LinkedIn
X (Twitter)
Company Blog

Daily Responsibilities
Content Planning & Execution
Create and publish content daily on all platforms.

Content Categories:
Loan Education
Financial Literacy
Credit Score Awareness
Loan Eligibility Tips
Loan Document Guides
Product Awareness
Customer Success Stories
Partner Success Stories
Fintech Industry Updates
Partner Recruitment Campaigns

Social Media Posting
Facebook
Daily posts
Reels
Community engagement
Instagram
Daily reels
Stories
Carousels
LinkedIn
Professional fintech content
Partner opportunity content
Industry thought leadership
X
Multiple daily posts
Trending discussions
Industry engagement
YouTube
Video publishing
Shorts strategy
SEO optimization

Blog Management
Publish SEO-focused blogs targeting Indian search traffic.
Examples:(All types of PoketCare loan services )
Personal Loan Eligibility
Home Loan Guide
CIBIL Score Improvement
Business Loan Approval Tips
Loan DSA Opportunities
Loan Partner Program

Community Management
Respond to comments
Respond to messages
Increase engagement
Encourage shares and referrals

SEO Activities
Keyword research
Content optimization
Internal linking recommendations
Blog topic planning

Lead Generation Focus
Generate organic leads from:
Social Media
Blog Content
YouTube
LinkedIn
Communities

Deliverables Per Month
Social Media
30 Facebook Posts
30 Instagram Posts
30 Instagram Reels
30 Facebook Reels
15 LinkedIn Posts
30+ X Posts
YouTube
8-10 Long Videos
30 Shorts
Blog
40 SEO Optimized Blogs

Reporting
Monthly report covering:
Reach
Impressions
Engagement
Followers Growth
Website Traffic
User Registrations
Partner Leads
Partner Onboardings

Required Skills
Must Have:
Fintech Marketing Experience
Social Media Growth Experience
Content Strategy
SEO Knowledge
YouTube Growth
Lead Generation
Canva or Similar Design Tools
AI Content Tools Experience
Excellent English Writing Skills

Preferred:
Loan Industry Experience
DSA/Channel Partner Experience
Banking/NBFC Marketing Experience

Important
When applying, please provide:
1.Fintech projects handled
2.Social media accounts managed
3.Growth results achieved
4.Sample posts created
5.SEO content samples
6.Monthly expected fees
7.Availability

Success Metrics
The selected candidate will be evaluated on:
Organic Reach Growth
Engagement Growth
Website Traffic Growth
Partner Lead Generation
Partner Onboardings
User Registrations
Content Quality
Consistency of Execution

Budget
Preferred Budget: ₹11,000 – ₹15,000 per month (Long-Term Opportunity)
Candidates with proven fintech growth experience and measurable results will be given preference.
Long-Term Vision
We are looking for a growth-focused professional who can help transform PoketCare into one of India's most trusted digital credit distribution platforms through consistent content, community building, SEO, and organic lead generation.