Family Clinic Social Media Growth

Our family medicine clinic is ready to build a consistent, engaging presence on social media so we can reach more local families and encourage them to choose us for their healthcare. I already know the exact channels I want to focus on and the kind of material that resonates with my patients, so your job will be to turn that vision into a well-planned, well-executed stream of posts.

Target platforms
• Facebook
• Instagram

Core content themes
• Health tips that are practical and easy to follow
• Genuine patient testimonials that highlight the care we provide
• Timely clinic updates such as new services, holiday hours, and community events

Here’s what I need from you:
– A 30-day content calendar mapped to the three themes above, balanced across both platforms
– Creation (or curation) of eye-catching visuals and concise copy that align with our friendly, family-oriented brand voice
– Basic community management: responding to comments and messages within 24 hours during the campaign period
– Performance recap at the end of the month with insights and simple recommendations for next steps

Please be comfortable using standard social media tools (Canva, Meta Business Suite, etc.) and be willing to propose improvements if you spot gaps in our current approach. I’ll supply brand guidelines, logo files, and any testimonial permissions you need as soon as we kick off.

Success looks like steady follower growth, higher engagement on each post, and—most importantly—more appointment bookings traced back to our Facebook and Instagram pages. If you can help make that happen, I’m ready to get started.