Facebook & Instagram Lead Generation

I want to run a focused, results-oriented campaign on Facebook and Instagram with one clear objective: turning targeted traffic into measurable leads and sales. The scope is strictly social media; search engines and email can stay on the back burner until this channel is fully optimised.

Your work starts with audience research and a channel-specific strategy. From there, create attention-grabbing ad copy and scroll-stopping visuals, set up Meta Ads Manager, install and verify the Facebook Pixel, build conversion events, and launch multiple ad sets with A/B creative tests. Daily budget pacing, bid optimisation, and retargeting workflows are essential to hit cost-per-lead targets.

Core tools in play will be Meta Ads Manager, Facebook Pixel, Instagram Insights, and basic Google Analytics for post-click behaviour.

Deliverables
• 30-day campaign blueprint with audience definitions
• 3–5 complete ad sets (copy, images/video, placements)
• Pixel and conversion tracking fully configured and tested
• Weekly performance dashboard outlining spend, CPL, ROAS, and next steps

I’m aiming to kick off within a week, run an initial 30-day sprint, then scale what performs best. Clear reporting, rapid optimisation cycles, and transparent communication are crucial so we can double down on what generates the most qualified leads.